Skip to main content

Posts

Showing posts from January, 2017

The Lancaster Food Company: 20,000 Loaves Donated

One of the biggest challenges of building a commercial bread company is handling unsold product, otherwise known as waste. From the beginning we donated any unsold product, initially to the Council of Churches Food Bank because I had a previous relationship with them from my Lancaster Community Gardens days. Over time we added a variety of food banks, kitchens, and churches, including Crispus Attucks and Water Street. One of our key indicators is our "return rate"; it's the measure of invoiced products vs. unsold product; we give full credit to stores for unsold bread. We lose money when there's a lot, and we make money when there's only a few. When there are no returns, we're leaving money on the table because we don't really know the strength of the demand. The ideal scenario is that we keep increasing the amount we deliver, and it always sells out, but that doesn't happen ofter, so the next best thing is we find the bottom of the market, which