Skip to main content

Vision Vs. The Little Things

Vision is great and important. As I said yesterday, I've got piles of papers with ideas, plans, and vision of all sorts.

Vision is one of those words that's typically taken as positive, or without qualification. Some vision is great, some is lousy, some is unrealistic (hopefully!), and some is downright wrong.

Vision's what gets me up in the morning. And when I'm not working toward a vision, I have trouble getting up in the morning. It's why I pass on a lot of opportunities that might be blockbuster companies, or intellectually stimulating, but lack a vision that I can embrace.

For me, that vision has to at least contribute to the greater good.

So you've got your vision. Now put it up there on the window sill, or hang it from the ceiling and shine a light on it, and roll up your sleeves.

It's the little things, stupid.

When you're an ADD entrepreneur, organization is, well, we organize differently from, say, more organized people. But we have the same amount (or more) of little things to worry about, work on, track, respond to, etc.

Building a business is about the details--the color of the logo, the tone of our voices, the tone of copy, the customer's experience from the time they learn they need help to the time they leave your showroom.

So every day you get up to go work on the vision, walk over to it and kiss it hello or salute it or curse it, but then it's heads down, grinding work around the details. The details are what matter.

Sweat the little things.


Popular posts from this blog

Where Innovation Happens

As I get closer to a go/no-go decision on a project, I've been thinking about the difference about my vision for the project and the supportive innovations to enable the core innovations The vision combines (in unequal parts) product, core innovation as I imagine it, the application of that core innovation, design, marketing,  developer ecosystem, and business development. The core innovation enables everything else, but it's the application of the innovation that makes it meaningful, useful, and in this case, fun. This week we're testing initial approaches to the implementation for our specific application, and that's where we'll develop the enabling innovations, which is basically where the rubber meets the road. The difference is that the enabling innovation happens at the source of real problems only encountered in the making of something, and in a project like this just getting the essence of it right isn't enough; it also has to be safe, the compone

Beta Signup

I've been working for quite a while on a new search concept, though the further in I get, the closer the rest of the world gets to what we're doing. So today I'm inviting you to sign up for the rather modest beta, which will be ready soon if we can nail down a few difficult  details. Jawaya is a way of navigating the web and getting better results. And that's as much as I can say right now, because we're not a funded startup, and things are moving really fast in this space--it's going to be very competitive. I predict there will be about 10 funded startups in the next 6 months doing something similar. One of them will be mine, and we aim to make it the best. We're raising a round of capital to fund the team, and are shooting for early sustainability. This is my fifth company; my fourth in the tech space, and my third software company. I think it will be the biggest and can possibly have a positive impact on the world by reducing the amount of time it takes

The Real Jobs Problem

It's the economy, stupid.  Well, yes, it always has been, if you're in the distortion field of politics.  But whose economy? The pundits, the White House, the Republican candidates all miss the mark. They keep talking about debt, taxes, and monetary policy. None of those things tell the real story behind today's economy.  The Old Economy Keynes was right--in the old economy. Economy gets weak, pump some money into the economy through public works projects, which  1) puts people to work, which  2) boosts the economy and  3) generates new tax revenue, while  4) leaving us with another generation of reliable infrastructure to support  5) more growth (for growth's sake, which is another post).  The Beach Ball Imagine a beach ball, partially deflated to represent a recession. Got it? Now imagine the govt pumping that beach ball back up through sensible public investment (which we haven't seen for decades). The New Economy Same beach ball, same pum