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Showing posts from April, 2013

Working Yourself to Death

When you're not thinking clearly, when you're making bad decisions because of exhaustion which you can no longer perceive because you don't know what it's like to feel good anymore, it's because you've rationalized that working yourself to death helps to build the business. It doesn't.

Offending Your Customers

Yesterday I received an email from a startup on the west coast. I had informally advised the founder, who seems like a nice guy with a good product and viable startup.

But I was immediately put off by the headline of what was a blog post, which was about, well, I'm not going to get into it because I don't want to call him out publicly for it, but it reflected the poor taste delivered in the headline. So I'll have to be vague because the googles are pretty good.

I immediately responded to the email saying it's terrible messaging. He questioned that; his target market is much younger than I, and the language he used is somewhat accepted among that demographic.

But it still sounded bad to me.

Here's my point: you can effectively position your brand and product without using offensive language. You can get your point across without sending something that reflects poorly on you.

Now maybe that's your gig; plenty of companies have done very well by pissing off a goo…