Skip to main content

Google Search Isn't Broken

Results are polluted with SEO-targeted sites, yes. Content farms create mediocre content that gets significant play on Google, yes. Google has been creating "personalized" versions of results that end up sending us to Page 2 more than ever before, yes.

But it's not broken. It does what it intends to do.

Some things it does very well:

  • allows searching over multiple types of media. News is different from Aunt Mae's website, blogs are different from video, etc, and the results in each are reasonably good.

  • Google Maps as directory. I use Google Maps as a way to get basic contact info for businesses all the time. It's my number 1 local app, and yes I have foursquare, which isn't as much about finding basic place info.

  • Autocomplete. Lawsuits aside, Google's autocomplete is really amazing. I wonder if autocomplete is effected by personalization?

  • Commerce. If I want to buy something, I search for it on Google, which is the entryway to a ton of online and offline stores. I click on Google Shopping, and it does an adequate job of showing me prices and options.


"Adequate" is an important word. It means "good enough". Google supplies results that are "good enough" in enough categories that people don't go looking for new search engines. Some things Google doesn't do as well? Well, there's a long list, but I'd start with control over your search experience. Next I'd say I'd like more options in Gmail for viewing email. And I'm going to stop there, because there's plenty of others out there criticizing what's a pretty amazing company with tons of cool things, some of which might blow me out of the water.

Jawaya is not a new search engine, by the way. There are aspects of that, but really it's a tool for social discovery through search and sharing. There are a lot of copycats springing up already, and some that were in and around the arena. I don't care about that.

What I care about is creating a solid set of tools for people to make finding great content easier, and connecting to the people who have already found that great content possible. And there's a long way to go toward getting there.

Next week I start formally raising a Series A round. At the same time, I'm working on building in the business model early so we can (gasp) generate real revenue early on. I think what we're doing is compelling, and will help a lot of people get what they need faster and with a richer experience.

Comments

Popular posts from this blog

Beta Signup

I've been working for quite a while on a new search concept, though the further in I get, the closer the rest of the world gets to what we're doing. So today I'm inviting you to sign up for the rather modest beta, which will be ready soon if we can nail down a few difficult  details. Jawaya is a way of navigating the web and getting better results. And that's as much as I can say right now, because we're not a funded startup, and things are moving really fast in this space--it's going to be very competitive. I predict there will be about 10 funded startups in the next 6 months doing something similar. One of them will be mine, and we aim to make it the best. We're raising a round of capital to fund the team, and are shooting for early sustainability. This is my fifth company; my fourth in the tech space, and my third software company. I think it will be the biggest and can possibly have a positive impact on the world by reducing the amount of time it takes

Where Innovation Happens

As I get closer to a go/no-go decision on a project, I've been thinking about the difference about my vision for the project and the supportive innovations to enable the core innovations The vision combines (in unequal parts) product, core innovation as I imagine it, the application of that core innovation, design, marketing,  developer ecosystem, and business development. The core innovation enables everything else, but it's the application of the innovation that makes it meaningful, useful, and in this case, fun. This week we're testing initial approaches to the implementation for our specific application, and that's where we'll develop the enabling innovations, which is basically where the rubber meets the road. The difference is that the enabling innovation happens at the source of real problems only encountered in the making of something, and in a project like this just getting the essence of it right isn't enough; it also has to be safe, the compone

The Real Jobs Problem

It's the economy, stupid.  Well, yes, it always has been, if you're in the distortion field of politics.  But whose economy? The pundits, the White House, the Republican candidates all miss the mark. They keep talking about debt, taxes, and monetary policy. None of those things tell the real story behind today's economy.  The Old Economy Keynes was right--in the old economy. Economy gets weak, pump some money into the economy through public works projects, which  1) puts people to work, which  2) boosts the economy and  3) generates new tax revenue, while  4) leaving us with another generation of reliable infrastructure to support  5) more growth (for growth's sake, which is another post).  The Beach Ball Imagine a beach ball, partially deflated to represent a recession. Got it? Now imagine the govt pumping that beach ball back up through sensible public investment (which we haven't seen for decades). The New Economy Same beach ball, same pum