The means of publishing, distributing, and sharing might be automated, but the generation of quality content is, for the most part, owned and tailored by humans. Created by humans.
I quickly searched (yes, using Google) for "Social Automation", and there are now of course a bunch of tools for automating social interactions. I've known about these tools for a while, I just didn't know it had a name for it. Social Automation. Sorry I asked.
Hootsoute, TweetAdder, TweetDeck, Echofon are all in this category. Generally they do the following for their happy customers:
- scheduling updates. So you might write 24 tweets in a single setting, but schedule them an hour apart so you cover the day. I imagine you can scatter more randomly.
- managing multiple accounts. I can see that, though I only have two twitter accounts and am fine using the primary interface.
- Status update aggregation--updating multiple target sites.
You're not carrying on conversations, but it's easy enough to program that in:
"@randomguy that's so true!"
I'm already bored with the topic.
Automated is the opposite of social. The more we leverage authenticity--authentic people, authentic meaning, authentic intent--the closer we will come to reducing noise in our interactions and greatly increasing the quality of our lives. Less noise, more signal.