I've never considered starting a search company. Somehow that's what I've ended up with. The process of discovery only happens in doing the work, and in the past two months, something's evolved that I'm excited to pursue, if only for the great pleasure of being crushed by Google, or a hundred stealth startups likely doing something similar.
That's the game.
My work over the past year fits in nicely with the new stuff. But the one thing missing is a team. I've got a shortlist of people I'd like to work with, and still need to round it out.
Too tired to finish this post...will add to it later.